Module 5: Digital Marketing Syllabus
In this module, we cover the units for the program. This syllabus outlines what to expect in the course as you prepare, set up the accounts you need, and do additional reading to set you up for success.
| UNIT | TOPIC | # OF SESSIONS |
|---|---|---|
| 1 | Marketing 101 | 3 |
| 2 | Intro to Lead Gen & Conversional Funnels | 3 |
| 3 | Content Strategy | 3 |
| 4 | Website Design & Creation | 3 |
| 5 | On & Off Page SEO | 4 |
| 6 | Site Analytics | 4 |
| 7 | Site Optimization | 1 |
| 8 | Project 1 | 3 |
| 9 | Project 1 | 3 |
| 10 | Paid Search Advertising & Analysis | 4 |
| 11 | Display Advertising & Analysis | 3 |
| 12 | Social Media Advertising & Analysis | 5 |
| 13 | Retargeting & Audience Building | 3 |
| 14 | CRM 101 & Marketing Automation | 3 |
| 15 | Final Project | 3 |
| 16 | Final Project | 3 |
| 17 | Final Project | 3 |
Looking to learn more about the topics above? Check out this recommended Digital Marketing Suggested Reading List to familiarize yourself with the digital marketing field before you start the course.